STARTING OUT: I am
basically self-taught. There weren't any classes available in my area "way
back then." My first few years in cake decorating were spent experimenting
and reading every cake decorating publication I could get my hands on.
The first book I bought was "DECORATING CAKES FOR FUN AND PROFIT" by Richard
Snyder. Then I sent for a Wilton catalog. It wasn't a yearbook then. (1965)
It was good for more than one year and cost only 50¢. This catalog
had a pink cover and was all wedding cakes. There was a wedding cake pictured
on the left-hand page and the instructions on the right-hand side. Wilton
products made up the last half of the catalog, just as today. I hadn't
learned to do wedding cakes then, BUT the book contained an icing recipe
using vegetable shortening (CRISCO). The recipe was what I needed to help
me learn to make roses. For a long time, I just made cakes for my family,
friends and my Girl Scout troop. Later people started calling me and asking
me to make their cakes. My children's friends told their parents about
my children's fancy birthday cakes and THEY wanted one too! I had no idea
I could make money and have such fun besides! Being an artist at heart,
this became a very fullfilling ambition for me. I had a couple of friends
who helped spread the wrod...and I never forgot them on their special days
either.
TEACHING: In 1975-76 I taught cake decorating classes for Sears (through Wilton) when the very first department store classes were offered in our area. Then around the area for groups, and in my own store for many years.
My children grew
up. My youngest married in September and the following Spring I opened
a retail cake decorating supply shop and bakery called "SUGARCRAFT" and
began offering classes in cake decorating there.
At first we did
custom cakes and sold a few supplies. The shop has grown to become one
of the largest shops of it's kind anywhere. I use to have orders
for as many as 14 wedding cakes at one time. Once I remember, we had 14
wedding cakes - 5 with stairways and fountains. It was all Sue and I together
could do to get them delivered through out the day. We've grown and eventually
bought a professional oven that holds 6 full sheet cakes at once...where
does it end! Daughter Sue manages the retail part. Luckily, my daughters
now have had the luxury of making a living and still have THEIR children
with them.
We've moved 5 times, lastly moving into our beautiful well-planned new building in 2008, where we will remain. I kept very little profit and put most of it back into the business so I could stock more supplies. Cakes make money right now, supplies take many many years to turn a profit. (You can see how many by reading this!) You need to clear 5% after all expenses. 5% of $100,000.00 is just $5,000.00 - which darn sure isn't much when you think how much you make on your cakes! You have to grow bigger to make a good percentage in retail. We closed our bakery at the last place we were before we built. In 2008 we only sell supplies. Probably 25-30,000 different products!
Early in 1998 I decided to quit doing wedding cakes. There wasn't room in our small kitchen any longer, for Joyce and I both. About this time the Internet and computers (sugarcraft.com) became easier to use. I saw the potential for selling supplies worldwide. The present location was too small for the volume of sales on Internet so in the fall of 1998, we moved the store and the bakery again. We stopped doing cakes then. Joyce now has her own bakery in another location.
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BOOKS
I'VE WRITTEN: Since I live close to Cincinnati, where Bakery Craft
is located, they asked me to do the first bakery "flip" cards for Super
Markets. They told me what theme-plastics they wanted to use and we devised
the scenery together. Finally, Bakery Craft published the wedding cake
book called "TRADITIONS" (now out of print). I did all but two of
the wedding cakes for the book.
BOOKS I have written:
I've published
a book called "100 PETITE DOLL PAN CHARACTERS YOU CAN CREATE." This book
is something I had wanted to do for a very long time. It gives such versatility
to the petite doll pan. I couldn't afford many cake pans when I worked
at home, so this pan helped make one pan do the work of many.
A recipe book
containing cakes and candies. And another containing my favorite cooked
candy recipes.
"Wedding Cake
Workbook" - my life in a book! Every hint I ever heard of and explains
how (I) do cakes. All the above books are sold exclusively by at Sugarcraft.
Sue devised a
Reference book showing ideas and what book to find them in. It is very
out of date now, but is still usefull if you own the books...and could
be updated easily.
I still do paper work, print all the mail orders, do computer maintenance and pay the taxes and bills.
Would I do it again? NO WAY! Having a 'real' business, it is important to make enough money to pay the overhead FIRST. So it is almost impossible to create artwork cakes that take much time. I do miss that. I wouldn't dare 'play' with gumpaste the way I did when I worked from home. Taxes and record keeping involve much of my time. No time to play. I found out customers aren't nice to business people like they were to me at home. At home, they treated me like I was doing them a favor...now they treat me as if they are doing me a favor! Its okay to go into retail if you aren't very creative, don't care too much about perfection and don't have husband and children who would like to see more of you. Working 12-14 hours a day as a 'real' business owner outside the home is sometimes a lot less than fun!
I am one of those "computer nuts" too. I keep several computers "tuned up." I insert hard drives and upgrade software. I created our web site in 1996 with the help of my grandson Christopher. I do all the maintenance and additions or corrections to our web pages by myself. Sue and I are almost overwhelmed with this mail order over the web. Long hours and hard work is what it is now. I have the best employees in the world or I don't know what we'd do. Our production and service capabilities enable us to ship the majority of our individual retail orders in 24-48 hours. We are proud of the special recognition we have received from our full range of customers for our outstanding service performance.
......Other times, you can find me out on the water someplace fishing and boating with my husband Bob, who is retired. ;o)