Chat Info 1/23 From: Pwd Sugar "Ordering a Wedding Cake - hints from yours and the Brides viewpoint" 

Our topic tonight is "Ordering a Wedding Cake - hints from yours and the Brides viewpoint" - I had so much info for you that this will just be a beginning for this subject. We will continue with this subject later on in another chat hour. If you are new to the cake decorating chat hour Welcome. We hope you enjoy this hour. Feel free to make comments or ask questions. Thanks for being here. Here is where you will find out more about us.

Check 'Cake Decorating Online' for schedules for our chats . A special topic has been added for this. If there is something you would like as a subject line for a chat, let us know here. Also, you may offer your comments and suggestions here.

(If you haven't yet found 'Cake Decorating Online' Here is the way - add to 'Favorites' heart): From the AOL opening menu, use Keyword Cooking Club, at Cooking Club, find Cook's School, then Cake Decorating Online...

Look for the topic Discuss Cake Decorating. This is our message, question and answer board just for cake decorators. The February Chat subjects are now listed in this area. Do give us your input - This is your place to add comments, ask questions, give suggestions, list items needed or for sale, otherwise it is OUR cake decorating information area. 


You can find the chats in The Cooking Libraries - click on that topic on the bottom right of the cooking club menu screen - A List of libraries will come up and double click on Chat recipes and online news - Now you can download the cake decorating chats and read or print them at you convenience. Enjoy This will also tell you how many other people are downloading that info. --- Don't forget to turn on your LOG to record our chat:

TO DO: At the AOL opening menu, Click on FILE, then on LOG MANAGER, click on OPEN LOG...save it as any name anywhere you want. After you exit AOL you can use any word processor to read it. 


Arranging a meeting with the Bride From the Brides viewpoint A Shop walk in or you will probably get a phone call with a bride or her mother asking if you do wedding cakes. From your viewpoint If you own a shop and they are probably walk-in's and they want you to meet with them right then. If you are in a time bind most of them will work with you in setting up an appointment for a later time or date. If you are a home decorator they probably have gotten your name through a friend or a former bride who was happy with what you did. So they first of all want to make sure they have the right person.

Frstng Mgc: when i meet with a bride I put a diagram of the cake she has picked out along with a picture next to the order form after the cake is done i then put that into the done book so in case I duplicate it again I know exactly what the cake was.

From your viewpoint

First thing find out the date of the wedding - There is no point in spending a half an hour discussing what you can do if you don't have that date open. Don't waste your time or hers if you are already booked.

ONE OF THE MOST IMPORTANT THINGS FOR YOU TO KEEP IS A CALENDAR WITH ALL OF YOUR WEDDING DATES THAT HAVE BEEN BOOKED.

Code it somehow so you know at a glance if you can do another wedding cake that same weekend. I write the $ amount of the order backwards next to the brides last name on her date. I have learned that I can do only up to $_____.__ in one weekend. If that $ amount is in one cake - that is my limit. My prices are determined by the amount of time it takes to do a particular design. When I get close to that amount or book three weddings in that weekend I know I have reached my personal time limit. Keep all of your bridal consultation appointments, personal appointments and schedule on this same calendar. Your organization here will help to keep you from double booking yourself and letting people down. More importantly making you crazy when you forget to write down an appointment and you are obligated to two places at the same time. NOT GOOD FOR YOUR REPUTATION if you don't consistently follow through with what you promise. NOW - if you have the date open then further discussion can take place.

From the Brides viewpoint

Can you do a cake like this picture I found in the Bridal Magazine?

From your viewpoint Be honest about your skill level. I watch for the bridal magazines each season. I want to know what those brides are seeing and what techniques they might be wanting me to do. So if necessary I can figure out a new look in my head before they come asking for it.

From the Brides viewpoint >I haven't done this before so what do I need to do. Can I come see what you do. I have this afternoon off - Can I come now.

From your viewpoint You may be in the middle of a cake, mopping floors, leaving to pick up your kids from school, and etc. I tell the brides that I see them by appointment only. (I allow 2 hours for each bridal appointment.) I ask "Would you like to set up a time to come out when your mother and the groom can come with you." Otherwise you may see a bride today, a bride and mother next month and mother, bride, groom and groom's mother the next month. Try to schedule your appointment where you only have one two hour session with this couple. This doesn't always work and there is always the exception where a bride is in town just for the day or the weekend. Then you have to try to work with their schedule.

From the Brides viewpoint Do you have pictures that I can look at?

From your viewpoint Learn to use a camera to take pictures of your cakes with as much detail as possible. This is your reference with the brides. They want to know if you can really do what they want. I now have over 300- 8 X 10 pictures in 9 albums sorted by designs with names and alphabetized so I know how to find them quickly. 5 Brides cake books and 4 Grooms cake books. I tried leaving my pictures in random order and numbering them - It was too confusing for me and the bride. All of the cakes that have bows on them are titled Bows #1 or #1-2, etc. Other designs may be named after the Bride who first ordered that design.

All of the cakes in my albums that have cornelli or soto on them are named Christine #1 to Christine #16. There are about 50 pictures in this section. A cake with a specific design may have 9 pictures of that design with different set ups, different flowers, different colors, etc. So the names will be from Christine # 1 to Christine # 1-9. This makes it easier for me to locate a specific cake for a bride.

The actual meeting with the Bride Now you are ready to talk about some specific information with her.

From the Brides viewpoint She probably has a budget to work with. Her dream of a specific wedding cake may not fit into her budget. She may have champagne taste and a McDonald's pocketbook. She would like to find a cake she can afford without being embarrassed about her finances.

From your viewpoint You must work within each brides budget. This is the best way I have found for that bride to understand how expensive some cakes can be.

From the Brides viewpoint What does this information sheet on the cake picture tell me?

From your viewpoint >This is the information that I put on my pictures.

From the Brides viewpoint How do I know how many people to plan to serve cake?

From your viewpoint You have the background and experience here. If you have several people who return your cake supports and plates who tell you that they had lots of cake left you probably need to consider lowering your recommendations for cake servings. Two years ago I recommended that they have enough cake to equal the number of invitations going out. Now I have lowered that to 2/3's of the number of invitations. I recommend that this is the minimum amount of cake that they need and then the Bride and her mother (knowing how socially active they are, are they inviting everyone they know, is it just family and very close friends invited) must decide whether to stay at this number or plan a little heavier. You don't know this family and they must be the ones who make this final decision. You also must consider is it a full sit down dinner, a full sit down dinner and dance, a heavy buffet, a light snacks buffet, or a reception with only cake, punch, nuts and mints. The more food they have the less cake they will need (not want but need).

From the brides viewpoint Do I order the brides and the grooms cakes to serve that many people? Won't my guests want a piece of both cakes? From your viewpoint You divide the servings needed between the brides and the grooms cakes (If they are having a grooms cake). If the bride needs 200 servings of cake total. She may want to order a brides cake for 125 and a grooms cake for 100. This will allow her a few extra servings if she thinks they need them. She will probably prefer that her cake look a little larger and more sensational. This is usually the focal point or the centerpiece for the bridal reception. If you are doing a yummy chocolate cake for the grooms cake it will be gone before half of the brides cake is cut. At least that seems to be what happens in this area. I also encourage the brides to put some chocolate cake in the brides cake to keep the guests happy. People just love the chocolate cake. More about that later.

From the brides viewpoint What flavors of cake can I choose from? Do some of those flavors cost extra?

From your viewpoint Offer to do flavors that you are comfortable with. Trying a new flavor or recipe for the first time in a special order wedding cake is flirting with danger. You don't know what the consistency is going to be like, is it going to taste good, will it be moist, will it stay together when cut, and etc. Tried and true recipes are your base to build a wonderful reputation for a cake that tastes as good as it looks. If you must charge very low prices in your area then you must charge extra for recipes that require extra time and ingredients. If you now have an established business that has the cake prices where you want them, you may want to for go the extra charges. My prices now start at $2 per serving. Since I use extra ingredients in all of my recipes I don't make an extra charge unless it is really a time consumer (German chocolate icing made from scratch) or very expensive ingredients (such as some of the chocolates, fresh strawberries in the winter, etc)

From the Brides viewpoint What cake stands do you have that I can choose from?

From your viewpoint Show her with your pictures what you have. If she wants a special stand that you do not have available - can you justify the expense for just that cake? Will it be an asset to have that stand to offer another set up for your brides? Where will you store it? If you know someone in your area who already has that stand - will they rent it to you? Is she willing to pay part of the expense just so you can use that stand for her wedding? Is it a stand you were already considering buying and this order just confirms that you need to invest in it.

From the Brides viewpoint Do I have to tell you today if I want you to do my wedding cake?

From your viewpoint I NEVER book a wedding cake for ANYONE without a deposit!!! If that bride does not book her cake with you and leave you a deposit that day, she takes her chance that you will still be open when she decides she to send you her deposit. If you are already booked up when it comes - call her and explain that you are now booked to capacity and can no longer do her cake. As your reputation grows and people know what you do and how you operate- they will begin to call you first and send you that deposit check just to get their date booked with you. Then you have the problem of wishing they would come order their cake so you can know how much more you can book for that weekend. Believe me your reputation does make a difference. I already have 2 cakes booked for 1998 plus numerous 1997 orders.

From the Brides viewpoint Can I have Aunt Tillie bake my cakes and you decorate them for me?

From your viewpoint Unless you know Aunt Tillie personally - NO WAY. That is your reputation on that table. The way it looks and the way it tastes and the way it cuts. What if she accidentally put too much salt into it? Don't take a chance with your reputation.

From the Brides viewpoint Why are these cakes with the sugar flowers so much higher in price?

From your viewpoint The sugar flowers royal or gumpaste take more time to make, shape, color, detail, and etc. Time is the factor on all of the decorations on your cake.

From the Brides viewpoint Are your cakes fresh baked on Friday night and delivered on Saturday? Or do you freeze your cakes? From your viewpoint A dose of reality for this new bride - "Your cake will be as fresh as possible with the design you picked out. When cakes are baked, leveled and crumb coated that keeps them from drying out until I can finish with your particular design." They don't need to know exactly when you bake that cake, if you freeze layers ahead of time, and etc. What is important is that the cake tastes and looks good at their reception.

From the Brides viewpoint Will you deliver my cake and is there a delivery charge?

From your viewpoint If at all possible deliver all of your cakes with no delivery charge. Again that is your reputation on that table. If it is leaning - how many future brides are looking at that cake and saying who ever she used didn't know what they were doing when they set up that cake. If it is messed up, icing drooping, flowers gone, borders fallen off, it will be your fault - no matter who delivered that cake.

From the Brides viewpoint Do you furnish a knife to cut the cake

From your viewpoint If you also cater - you probably do furnish the knife. If you only do custom order wedding cakes - Tell the bride where she can purchase her cake knife or she can check with the facility where the reception will take place or ask the caterer about using their cake knife.

From the Brides viewpoint Do you know if the caterer charges for cutting the cake?

From your viewpoint Probably. Check with the individual caterer or reception facility to see what their policy is.

From the Brides viewpoint Can I just have some of my friends cut my cakes? From your viewpoint That is an option you can use. Just remember that this is a celebration party. You are inviting these people to a party to celebrate your wedding. Do you want these special guests to be expected to work at your party? 


This is just a beginning to this discussion on wedding cakes. Next time we will get into information to include on your worksheets and the actual ordering of her wedding cake. If you have had questions tonight that did not get answered. I will try to answer them by E-Mail. Then the next date that we can continue this we will put those questions and answers on first and continue into more specific cake areas. There are two excellent articles on the basic in wedding cake construction and business of wedding cakes on the American Cake Decorating web page. This address is http://www.cakemag.com/Wedding_Basics_1/Wedding1.html (6 pages with some photos) and http://www.cakemag.com/wedding.html (4 pages of text) You can bring these articles up on your screen and then print them for future reference. You can also go to Dolores's web page and print any or all of the past chats that she has listed. That address is http://www.sugarcraft.com - and then click on past chats and you will find a list with #'s, dates and topic covered in each chat.

Pwd Sugar: I don't charge for pineapple and canned fruit added to fillings. Fresh Strawberries - Yes
Pwd Sugar: What flavors of cake can I choose from? Do some of those flavors cost extra? Offer to do flavors that you are comfortable with. Trying a new flavor or receipe for the first time in a special order wedding cake is flirting with danger. You don't know what the consistency is going to be like, is it going to taste good, will it be moist, will it stay together when cut, and etc. ILENE0617: I deliver, but I charge after a certain radius.....too many miles on that van,, DB4MB: And you deliver these too? A fee for the delivery extra?

Back to our Chat List
Back to my Home Page